Case Study – Cotswold Care Hospice

Here is an article I wrote having won Business Person of the Year at Cotswold Care Hospice

Marcus Green, chief executive of Cotswold Care Hospice in Minchinhampton, won the Stroud Life Business Person of the Year title in 2009. Here he writes about what that meant for the charity.

COTSWOLD Care Hospice is going through an exciting period of change and growth.

Winning the Business Person of the Year title meant a great deal to the charity.

It proved the charity is a dynamic organisation, that we are working to and meeting the same high standards and challenges that private businesses follow.

That gives the charity kudos and proves that we may be small but Cotswold Care Hospice punches above its weight.

This is so important to the organisation as we move forward with our five-year strategy and the possibility of building a bedded unit.

While I was flattered to be named Business Person of the Year, it was a tribute to all the staff and what we have achieved in four years. The award was truly theirs.

We were as equally thrilled that our charity shops were runners-up in the Retailer of the Year.

It was recognition for a team of hard-working shop managers and their army of volunteers. The charity shops provide almost a third of the revenue our fundraising team generate every year. We take our retail business very seriously.

One of the benefits of taking part in the Stroud Life Awards is that it has raised the charity’s profile. That is always crucial, after all there are more than 187,000 registered charities in the UK.

During these difficult economic times that high profile is even more important. Charities, like the private sector, have had a tough trading year and we have had to work harder and smarter to raise the funds we need.

Every year we must raise £2.3million to run the charity. We receive less than 10% from the Government and all of our services are provided free of charge.

Community support is vital for us. Without it we would simply not exist. The Stroud Life Awards have enhanced our profile, illustrating to our partners in the health service and to the community, that we are a thriving, vibrant organisation with ambitious plans.

More importantly it has shown that we can deliver. It has helped everyone in the charity, from staff to trustees to volunteers, to focus on how, in a very structured business sense, we can grow the organisation and realise our dreams of a bedded unit.